Engagement rings and wedding bands. Serena Ansell fine jewellery. London jewellery designer.

Engagement Rings & Wedding Bands

Tailored to you

There is a lot more to an engagement ring than a stone. It’s about the story.

Serena has had the pleasure of designing a range of engagement rings for a wonderful mixture of people, each one made to fit a different story. 

The love, the style, the stone, where in the world it was sourced, the colours, the materials, where the design process started - any and every part of the ring and the process may be meaningful to you and your loved one.

This is why, when Serena has the pleasure of designing engagement rings, she believes the process should be so personal and heavily led by sentiment. Every ring is tailored to you, your budget, your story. 

If you would like to arrange an appointment to start the story of yours, please get in touch.

The Process

Serena Ansell Fine Jewellery. London  jeweller. Jewellery Designer London. Bespoke jewellery London.

Initial Inspiration

Serena likes to begin a project with a relaxed discussion to help her understand your story and any preferences you may have in relation to design and budget. This also helps her to gain a good understanding of the style and personality of the receiver of the piece too.

Serena holds meetings in several private and comfortable spaces around Central or West London, or she is happy to meet in a London location that suits you. 

Lifelong memories are made throughout the journey and even our appointment locations may be a meaningful part of your story. 

We can also hold meetings over the phone if you live outside of London. Serena will work with you personally over message or email to keep you closely informed throughout the process.


Different people connect with different stones, so Serena will source a choice of several stones to find the perfect one for you.

This can be done in person or using images.

Your engagement ring may be using family gemstones; Serena is always delighted to work with your own sentimental or inherited jewels. Giving something old something new will only add more wonderful depth and history to your piece of love.


Having discussed an idea of budget and with inspiration from your chat Serena will produce sketches and design ideas for your ring. 

The Making Process

Once you have decided on the perfect stone and design with Serena’s guidance, the making process will begin.

Depending on the design, it will either be entirely made by hand or cast in the precious metal of your choice before being set and finished by hand.

Every Serena Ansell piece is made using high quality, recycled, solid precious metals and excellent craftsmanship,

whatever the budget.

This is imperative to how they stand the test of time both structurally and aesthetically, enabling them to be cherished forever.

By crafting pieces of love in the way we do, not only can they be handed down through generations, but we also ensure a more sustainable, lighter footprint on the planet.

How long will it take?

Depending on each unique experience, the design process typically takes between one and three months from start to finish. 

Our relationship

To us, your piece symbolises a personal bond of trust.

We want to make sure all of our clients and their loved ones are happy with their piece of love forever.

If any alterations are needed to your ring or other pieces in the future we will gladly do our best to alter them to suit your needs.

The first ring-resize, if needed, is always free of charge.

If you would like to discuss starting your engagement ring story, please do not hesitate to get in touch.