Timeless fine jewellery set with unforgettably juicy gemstones
Our commitment to the planet
All of our jewellery, both brand new and redesigned, is made from recycled precious metal.
Through redesigning we also reuse lots of pre-loved stones.
Find out more on our 'Redesigning Old & Heirloom Jewellery' page
Continuing the family jewellery design legacy
"Jewellery design is in my blood. Years ago, when I decided to take action and make my interest in jewels into something more, my Grandfather got out an old, dusty suitcase which had belonged to his Grandfather (my Great, Great Grandfather) who had been an incredible fine jewellery designer and maker in the late 1800s & early 1900s. He was often asked to make bespoke jewellery for official dignitaries and royalty visiting the United Kingdom. He designed and created his jewellery in his workshop, number 10 Heddon Street, W1, which is very close to where I do much of my own jewellery business.It is wonderful to feel that my love of jewellery, particularly my passion for bespoke design, has come from deep in my family history and that I can carry on our creative legacy."
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Our News
This is How Jewellery Completes Your Festive Party Look
At Serena Ansell, pieces of jewellery carry stories and elevate the everyday. They’re made for those who ask for more from the afterparty. This festive season, choose the piece that you feel instinctively drawn to. Pair it with your favourite winter look. Walk in knowing your jewellery is doing exactly what it should.
The Story Behind India's Bespoke Baby Bijoux
Some pieces come into the studio with a little more history than others, and India’s ring was one of those projects that immediately felt meaningful. Jewellery has always carried stories through generations, but when old jewels are redesigned to mark a new chapter, in this case, the arrival of beautiful baby Cosmo, it becomes something even more special. The jewellery is given new life to celebrate new life.
PRESS: The Sunday Times Style Magazine - Citrine T-bar Necklace
The Sunday Times Style Magazine featuring a Serena Ansell Citrine T-bar Necklace in their Christmas Wish List











































































































