Bespoke Commissions

Bespoke is where the juiciest love lies.

There is nothing more exciting and rewarding than creating a personal design to mark a milestone or signify your love. 

Whatever your love story, making something entirely unique is exceptionally personal.

The Process

Serena Ansell Fine Jewellery. London  jeweller. Jewellery Designer London. Bespoke jewellery London.

Initial inspiration

Serena prefers to begin a project with a relaxed discussion to help her understand the story behind your piece.

Serena holds meetings in several private and comfortable spaces around Central or West London, or she is happy to meet in a London location that suits you. 

We can also hold meetings over the phone if you live outside of London. Serena will work with you personally over message or email to keep you closely informed throughout the process.


Having discussed an idea of budget and with inspiration from your chat she will produce sketches and design ideas for your piece. 

Serena is always delighted to give new life to your own sentimental or inherited jewels, or she will source gemstones to fit your new piece of love.

Depending on the project, you may be given the option to create a 3D design or wax model of your final piece to give you an even better visual idea before going ahead. 

Serena Ansell Bespoke Jewellery Design

Making your juicy jewels

Once you have decided on the perfect design with Serena’s guidance, the appropriate amount of time, love, attention and excellent craftsmanship is devoted to your piece. 

Depending on the design, it will either be entirely made by hand or cast in the precious metal of your choice before being set and finished by hand.

By crafting jewellery in the way we do, not only can it be handed down through generations, but we also ensure a more sustainable, lighter footprint on the planet. 

How long will it take?

Depending on each unique experience, the design process typically takes between 3 and 12 weeks from start to finish.

Our relationship

To us, your piece symbolises a personal bond of trust. We want to make sure all of our clients and their loved ones are happy forever.

If any alterations are needed to your ring or other jewels in the future, we will gladly do our best to alter them to suit your needs.

The first ring-resize, if needed, is always free of charge.

If you would like to discuss starting a bespoke project, please do not hesitate to get in touch.